Jüngst says the flavor lasts about 7 liters’ worth, which I found to be true, but since the scent evaporates gradually, the flavor started to disappear somewhere around the fourth or fifth refill for me. The experience is pretty wild it’s also pretty wasteful. Two tiny holes in the pod allow for air to come in through it, pick up scent molecules inside, and come out through the mouthpiece and into your mouth, where it mixes with the water and triggers your olfactory center into thinking the water is flavored. Made of plastic (virgin, not recycled) the pods hold a sponge that has been infused with natural flavors. The real trick, however, lies in the ring-shaped pods that lock onto the mouthpiece. ![]() To nudge users into using it properly, Jüngst’s team designed the bottle with a dip at the top suggesting the correct angle. This is known as retronasal flavor perception, and it’s responsible for every single flavor profile that doesn’t fall under the five tastes your tongue can perceive-think sweet, salty, sour, bitter, and umami (which can be tasted on your tongue) versus more complex flavor profiles like chocolaty, floral, fruity, creamy (which are perceived by the nose).įor it to really work, you have to suck on Air Up’s mouthpiece instead of tilting the bottle, which makes for an unusual experience as bubbles end up forming with every sip. When you sip from the bottle’s straw, you suck in water and scented air, which travels to your olfactory center at the back of your mouth, where the brain perceives the scent as flavor. “What if we could create flavor that doesn’t come with all the negative additives,” says Lena Jüngst, a product designer and cofounder of Air Up. Why aren’t we designing for that? Deception by designĪir Up was born on the premise that the human body craves flavor, and flavor often comes with ingredients that are bad for you. With millions of odor receptors, the nose plays a key role in how we experience food and drinks. But the sensory experience, which continues to baffle me, highlights the tremendous potential for food and beverage containers to tap into our sense of smell. The design has a few shortcomings, namely the use of nonrecyclable pods that have to be replaced after about seven water bottle refills. with 10 flavors, including watermelon, peach, and mango-passion fruit. Spurred by investors like PepsiCo and Ashton Kutcher, the brand is now launching in the U.S. in 2019, turning profitable in its first two years. Armed with this knowledge, hydration company Air Up has designed a unique water bottle that uses gently scented pods to fool you into thinking you’re drinking flavored water.Īir Up launched in the U.K. That’s why food can taste bland when you have a stuffy nose, or why you can’t recognize the exact flavor of a jelly bean if you pop it in your mouth while pinching your nose. That’s because this isn’t a regular water bottle, and while I think I’m tasting lemon-basil, I’m actually smelling it.īetween 75% and 95% of what we taste comes from our sense of smell. I just filled it up with tap water, so I know for a fact that I’m drinking plain H2O, but against all odds, I’m tasting notes of lemon-basil. Yes, even you *points*.My water bottle is manipulating me. Vegan-friendly and allergen-free, every Pod we make can be enjoyed by everyone. No matter your lifestyle, our aroma Pods are perfect for you. ![]() Just sip and enjoy! If you’re trying to smell the bottle while drinking from it, you look ridiculous… Is it Suitable for Everyone? No Extra Smelling Required.Īlthough the air up®️ drinking system works via scent-based taste, you still just sip it. Still or sparkling water, whatever floats your boat! Simply pick your water of choice, fill your bottle, and let the aroma Pod do the rest. You’ll be healthy and hydrated, though! Add Some Sparkle. So, if you’re expecting an overwhelming and sugary taste, you’ll be left disappointed. There’s no sugar, chemicals, or rubbish here. Say cheerio to plain-tasting water! It’s Not Squash. You still have to use your mouth, but the taste has changed! Our aroma Pods give your water the taste of coffee, cherry, and more. ![]() ![]() We’ve revolutionised the way we drink water.
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